Work At Home Jobs For Fortune 500 Companies

few weeks ago we hired a cold caller and she's been working so well that i had to make this video. so this is a cold calling strategy that works. cold email works, but cold calling works better. alex berman here from experiment 27. what we've been doing is having our cold caller leticia reach out to the enterprise for mobile app development

projects. and by the enterprise i mean fortune 500 companies. the biggest companies in the world. and in the first six days of her doing this, it's been about two weeks now, but in the first six days we were able to score meetings with a bunch of companies as evidenced by these logos. and i think it's because nobody's cold calling or

nobody's called cold calling correctly. so in this video i'm going to lay it all out here. i'll show you the exact strategy we're using to make these calls. so let's jump into it. number one is pick a fortune 5000 company, fortune 500 company. just go down the list and pick a good one. the way that i recommend our clients do

it is look at your past case studies and see what sort of case studies you have that could be replicated. for instance, at dom&tom we did a cold email experiment with this a while ago and it showed some good results where we built this app called oubound for the university of oklahoma. and they let us do a case study on it. so i

took that case study and i emailed it out to a bunch of other universities and based on those emails we were able to get meetings with osu, yale and a few other schools just based on that initial cold email test. so having that case study is really good for your ideas. and then the second thing is find the marketing director which you can do on

linkedin. basically, search marketing director coca cola, marketing director ford and you'll get maybe two or three people depending on how many brands are inside of the company, but you won't have that many. and i actually did a video on lead gen for the fortune 500 that goes into that in more depth which i'll have down in the description

below. the third thing is research the company and come up with an innovative idea. researching the company. so most public companies, and almost all the fortune 500 are public companies, will publish goal sheets. they'll go out and they'll look at their initiatives for let's say 2017 and they'll publish that online. if you search mcdonalds goals for 2017 or

coca-cola goals for 2017 you'll see blog posts that outline for their team what they're looking for. and you can use those as insight into what these ideas should be. you can also use the case study as an intro like we talked about before. and then the fourth thing. number four is cold call until you get

through. i did a video a while back on me cold calling coca-cola to show you how easy it actually is to get through to global directors. i think i talked to the global director of propel fitness water, something like that. maybe it was even coca-cola global. so cold cold until you get through. if you don't get them the first time call back an hour later.

there's no voicemail, i don't recommend leaving voicemails and there's no real tracking to show who's calling. so you can call him a bunch of times and it doesn't really matter. so just call call 'till you get through. it takes an average of five times calling at different times of day to get through to these people, but once you do you're able

to pitch the idea and ask about the goals for 2017. when leticia's doing her calls. she'll call, open with a quick pitch of who she is then pitch the idea to them and ask for the goals for 2017. the goal of this cold call is not to sell them. the goal of this cold call is to get them on the calendar. and you're still gonna have to follow-up via email most of the

time, but sometimes they'll say 'hey, yeah that sounds good. call me back at 3pm.' and that's what works there. so ask availability and get a meeting on the calendar. i don't recommend using calendly for this. i recommend just booking it on the calendar. reading a few times and doing it that way. then have the scheduled meeting. the key is to approach them as a

value provider not an order taker. with cold calling it's different than an inbound lead. this isn't somebody who is expressing a desire in mobile app development. this is somebody that you are going to bring your innovation into their company. the key is to unlock their innovation budget and get them to go with you

because you have the best ideas not because you have the best technical prowess which is a lot different than the way that your inbound team, inbound sales team is selling right now. it's actually worth a whole other video breaking down how a cold call sales call differentiates from an inbound call. so i'll do that one in the future. if you

need support for your digital agency check out experiment27.com. if you like these type of videos feel free to subscribe to this channel for more b2b sales training and like this video to encourage this type of content. i'm alex berman. thanks!